Logo Reflectionsssss

1.  Answer the following questions and be specific and use design language:

• What was the most challenging aspect of creating your Logo design?

•  How did you overcome the challenge?

• What was the most successful aspect of your Logo design?

2.  Post your Logo image and an image of your Presentation Board. Tip: Take a screen shot of your presentation board since most of your projects are so large.Press SHIFT+COMMAND+4 - your mouse cursor will change and you can select the area you want to take a snap shot of your screen. The image will be on your desktop.Shift+Command+3 takes a photo of the entire screen.
And that's it!

1a. The most challenging aspect of creating the logo was using Illustrator. As a first time user, it was extremely difficult to use the pen tool which was the most essential tool needed for me to create my design. I had difficulties connecting lines and anchors. I couldn't seem to be able to get the lines to curve at the exact angle I wanted it. It was also hard to create a symmetrical design. Some areas on the left are more curvy than the ones on the right, so it took a long time trying to even things out. 

1b. I overcame the challenges by constantly playing around with Illustrator and trying new options and modes out. I stretched areas of my design and moved them around to get a feel of how the pen tool works. After a while, I began to understand the fundamental basis on how the pen tool works and it made creating the design much easier.

1c. The most successful aspect of my Logo design was probably my color choice. At first it was difficult to chose a color since Cooking Club is not really represented by a specific color and most of the colors didn't look good on the design. However later, I realize there was a gradient color option and played around with that. One of the example gradient scale was the orange and yellow blend which conveniently worked with my design quite well.   

Mid Winter Break: Whatcha do?

Over the break I spent a large portion of time watching "The Office". I'm on the final season which is exciting and sad. Jim and Pam seem to be struggling in their relationship which is worrisome. They were the perfect couple. Recently I realized many of the relationships in "The Office" fail from Stanley's marriage, Darryl's marriage, etc.  

Also near the end of the break I received a text from an unknown number, joining an group chat. They were all congratulating someone for their engagement. I decided to join in and congratulate the women, only for someone to comment who I was. Things got awkward after that and I didn't get a reply back :( 

Art At MOMA

Artist: Laura Owens

Piece: Untitled 2014

 

1. Where: Where is this artwork? What kinds of artwork were around this piece?
The artwork is located on the 3rd floor of MOMA. I am not entirely sure which exact exhibition room the art was in. However the pieces that surround it were:

2. What about this piece drew your attention? Does it remind you of something else?
There's a simplicity to the artwork. Yet it is unique. I have not seen anything like it before. Owens incorporates words and adds a magnify effect to it. The story written in the text is amusing also. It resembles everyday looseleaf with words with the difference of the shadows that were used to create a 3-d effect. In a sense, it also relates back to the current project we are working on: typography.

3. What do you know about the artwork or artist?
Prior to this encounter, I have never seen the artwork or heard of the artist before. There is not much detail given on the tag next to the artwork either.