Microaggression

At a shop: The cashier goes "Ni hao" and grabs a red bag instead of the normal black ones they use. He proceeds by saying, "cause your Asian and red is good luck for you", or something along those lines.

I find microaggression amusing more so than offensive or aggravating depending on the context and tone used. A common example of microaggression is, "Where are you from?" in which they mean which Asian country do you originate from even though you were born in America. However, I find that genuinely okay to ask others in the respect that they are curious of the origins as oppose to an offensive remark. I feel that many people nowadays, purposely try to find some flaws in questions or statements of such so they can pinpoint it as an offensive racial remark instead of a curious inquiry or opinion that it is actually made out to be.  

Book Cover

Part One:

 Blindness by Jose Saramago

The cover of Blindness is really interesting. The design in a way corresponds with the idea and tones set in the novel. The black haze in the center represents the idea of blindness. The white background is simple yet also contrasts well with the black. Blindness in Blindness is a milky white substance that blocks the eye from seeing. The multitude of the word blindness overlapping each other represents confusion and mass of disarray much like the theme in the novel.

I think this book cover was inspired from the movie. I prefer the previous cover because I don't like when books give me the face of the characters. But these characters do represent the character description well I guess. However, the pictures don't really enhance the book. It just shows characters and has no further meaning in relation. The colors are nice though.













Part Two:

I like this one because it's really simple. Lightbulb dangling is really common. I feel like I have seen it before from somewhere else. There is a glow to the cover around the light which I appreciate. Gradation of color is a plus.

I like this cover because it is unique and extremely clever. It relates to the current trend of society with social media and mass pop ups coming from viruses which connects to the audience. Looking at the cover, people automatically know what it is. The idea of the cover is amusing. I'm impressed especially with that random penguin in the corner. I think the penguin represents a company.... I think.....

I always like designs with white and black. I think those colors are just the go to colors. Honestly what attracted me to this was the milk. The font is nice too.

Circle Circle Circle Circle. This one is really interesting. The repetition and circles makes people question what this book is about. I find the word choices amusing. The color is nice too. Mix of simple bright colors.

I just really like the cucumber. It is a really simple design yet intriguing. Readers question why is there a cucumber here which makes them want to read more.

• Do you see the design concepts and components like Typography, Images/Graphics, Proximity, Alignment within the work?

They all have a good structure to their novel. Most of the text is centered in the middle bottom or cascades downward. Especially the one with the circles. The circle has even proximity for everything. From text to the circle. All the covers are neat and organized, spaced evenly apart. They all incorporate some image from cucumber to milk. 

• Think about why you were drawn to this book cover. What made you take a closer look?

The reason I was drawn to these covers was probably because of the images they had. Especially the milk and the cucumber. I like those especially. The lightbulb attracted me because of its simplicity. The last two had nice similar colors and a unique formatting. 

• With the 5 you chose, what are some common characteristics between them? What are the difference?

They all chose a different font but it fits well with their book. Some of them are simple and play with black and white colors while others chose multiple colors. They all have a clever idea or picture to represent their novel.

Announcement Posters: Aids Walk

Before:

After:

Option 1:

Option 2: 

Logo Reflectionsssss

1.  Answer the following questions and be specific and use design language:

• What was the most challenging aspect of creating your Logo design?

•  How did you overcome the challenge?

• What was the most successful aspect of your Logo design?

2.  Post your Logo image and an image of your Presentation Board. Tip: Take a screen shot of your presentation board since most of your projects are so large.Press SHIFT+COMMAND+4 - your mouse cursor will change and you can select the area you want to take a snap shot of your screen. The image will be on your desktop.Shift+Command+3 takes a photo of the entire screen.
And that's it!

1a. The most challenging aspect of creating the logo was using Illustrator. As a first time user, it was extremely difficult to use the pen tool which was the most essential tool needed for me to create my design. I had difficulties connecting lines and anchors. I couldn't seem to be able to get the lines to curve at the exact angle I wanted it. It was also hard to create a symmetrical design. Some areas on the left are more curvy than the ones on the right, so it took a long time trying to even things out. 

1b. I overcame the challenges by constantly playing around with Illustrator and trying new options and modes out. I stretched areas of my design and moved them around to get a feel of how the pen tool works. After a while, I began to understand the fundamental basis on how the pen tool works and it made creating the design much easier.

1c. The most successful aspect of my Logo design was probably my color choice. At first it was difficult to chose a color since Cooking Club is not really represented by a specific color and most of the colors didn't look good on the design. However later, I realize there was a gradient color option and played around with that. One of the example gradient scale was the orange and yellow blend which conveniently worked with my design quite well.   

Mid Winter Break: Whatcha do?

Over the break I spent a large portion of time watching "The Office". I'm on the final season which is exciting and sad. Jim and Pam seem to be struggling in their relationship which is worrisome. They were the perfect couple. Recently I realized many of the relationships in "The Office" fail from Stanley's marriage, Darryl's marriage, etc.  

Also near the end of the break I received a text from an unknown number, joining an group chat. They were all congratulating someone for their engagement. I decided to join in and congratulate the women, only for someone to comment who I was. Things got awkward after that and I didn't get a reply back :( 

Art At MOMA

Artist: Laura Owens

Piece: Untitled 2014

 

1. Where: Where is this artwork? What kinds of artwork were around this piece?
The artwork is located on the 3rd floor of MOMA. I am not entirely sure which exact exhibition room the art was in. However the pieces that surround it were:

2. What about this piece drew your attention? Does it remind you of something else?
There's a simplicity to the artwork. Yet it is unique. I have not seen anything like it before. Owens incorporates words and adds a magnify effect to it. The story written in the text is amusing also. It resembles everyday looseleaf with words with the difference of the shadows that were used to create a 3-d effect. In a sense, it also relates back to the current project we are working on: typography.

3. What do you know about the artwork or artist?
Prior to this encounter, I have never seen the artwork or heard of the artist before. There is not much detail given on the tag next to the artwork either.

Typography

1. You must identify which category the type is under
2. Where and what was the type used for?
3. Do you find the typeface to be appropriate for its purpose?







1. Slab Serif
2. Location: school
    Purpose: Poster
3. It's a simple design that works well with the concept. It's not overdone which is appropriate for the message the poster expresses






1. Script
2. Location: School
    Purpose: Poster
3. In my opinion, a decorative font would have been the better option. The font does not enhance the meaning but it is still a nice looking font

1. Sans Serif
2. Location: School
    Purpose: Poster
3. It's basic but acceptable. The decoration and color enhances the idea so the font is fine as it is

1. Modern
2. Location: Library
    Purpose: Book
3. I see no harm in using a Modern Font in this display

1. Old School
2. Location: Library
    Purpose: Logo design on box
3. It is deemed appropriate as it is simple and goes well with the concept

1. Decorative
2. Location: Library
    Purpose: Book
3. I'm uncertain whether the design is appropriate as I have never read the book before. However it is a unique font which I like